It is difficult for producers and processors to gain market share when consumers have little or no confidence in their products. In 1991, when Ukraine declared independence, that was its challenge. As a former Soviet territory, Ukraine’s production, prices, incomes and other economic activities were centrally determined by Moscow. Local food producers did not have relationships with local wholesalers and retailers, and channels for export outside the former USSR were limited. Food producers did not have relationships with local wholesalers and retailers.
Since responding to consumer needs has been at the core of Land O’Lakes' heritage for nearly a century, the company had concrete ideas about how to help. In Ukraine, our primary objective has been to link small, private farmers into a market system that would improve rural incomes and generate employment.
Strengthened the value chain and developed the market for high-value crops Learn More