Dairy Industry Wins Prize and Praise at International Fair

Originally published on November 21, 2014.

On August 26, 2013, Mozambique held their 49th Feira Internacional de Maputo (FACIM), or Mozambique International Fair, to promote regional and international trade. Attended by over 2,000 businesses from 22 countries, the event attracted nearly 23,000 visitors to the Mozambique Food for Progress (FFP) program’s “dairy stand” at the fair.

Funded by the U.S. Department of Agriculture (USDA) and implemented by Land O’Lakes International Development, this dairy development program is linking at least 4,500 smallholder farmers to a commercial dairy value chain in Maputo, Sofala, Manica and Nampula provinces.

At the event, Land O’Lakes tied in the program’s already established marketing campaign message — ‘Quem Bebe Leite Vive Mais, Então Ja Bebeste Leite Hoje?’ or ‘Those who drink milk live longer, have you had your milk today?’ — into the event to promote dairy consumption and boost demand.

DanMoz and Agromaco, two of the program’s partners and dairy processors from Manica Province, also organized displays at the fair. DanMoz stole the show with their flavored yoghurts and cheeses, which drew large crowds of buyers. The company also won second prize in the small and medium-sized enterprise category, the only award given to a Manica-based company!

Through this FFP program, four smallholder dairy cooperatives have been linked to DanMoz, which buys more than 20,000 liters of milk per month from farmer-members. USDA, through the program, sponsored DanMoz and Agromaco to participate in the fair.

Several dignitaries, including Mozambique’s President Armando Guebuza and Prime Minister Alberto Vaquina, visited the Land O’Lakes FFP booth. Mr. Vaquina was particularly interested in finding out when dairy products, such as flavored yoghurts and cheeses, would be available for sale in all provinces across the country. Land O’Lakes is building the capacity of established producer groups and processors that will help improve milk quality and increase sales, particularly to the formal market. By 2015, this FFP program anticipates that the value of locally produced and processed milk will climb from US $112,000 per year to $5.9 million, increasing incomes of smallholders and making rural families more food secure.

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